Since its creation in 1995, Ivanhoé Cambridge has supported the Chair, called other time SITQ Real Estate Chair, before the fusion of SITQ with Ivanhoé Cambridge. The annual capital contribution to the Chair consolidates a profitable partnership. Fernand Perreault, former President and CEO of SITQ, made a point at the time of stressing the importance of such commitment for the future of real estate in Quebec: "Our industry is extremely dynamic. In order to continue to excel, we must count on the expertise of qualified professionals. In this regard, the contribution of UQAM Ivanhoé Cambridge Real Estate Chair is remarkable and we are happy to contribute to its development".